Performance Worth Celebrating

Growth Strategy Experts Navigating Success through Precision Planning and Impactful Execution

Think of Us as Your Growth Architects

The Rexford Group is a female-owned alliance of digital marketing veterans who develop and implement strategies to fuel growth.

We are entrepreneurs at heart, have both client and agency-side experience, and understand what it’s like to be in your shoes. We ensure the strategy we present is realistic based on your budget and resource constraints. Our recommendations are based on years of experience, and our strategies prioritize efforts that we believe will make the most significant impact.

Transparency, effective communication, and collaboration are the cornerstones of our approach. We’re not here to simply echo your ideas; we're here to challenge assumptions, provide expert opinions, and work with you as true partners in achieving shared success.

Our Services

Fractional CMO Services

Growth Marketing Strategy

Media Planning & Forecasting

Agency Oversight

Organizational Process

Paid Media Management

Our approach is designed to empower marketers facing challenges and uncertainty, uncovering opportunities for maximizing revenue.

Crafting success as your fractional strategists, we address key questions such as:

  • Can we hit our targets with less spending?

  • What is the best media mix?

  • How do I get my budget approved?

  • How can I trust my data?

  • How can I prevent data overload and ensure the best reporting?

  • How do we differentiate our brand?

  • Where can I create the most efficiencies?

Our Approach

Strategy & Growth Marketing

Focusing on Return on Impact:

We address friction points throughout the consumer journey and pinpoint areas for improvement and optimization. We work with you to prioritize which areas to tackle first, mapping out an action plan, timeline and budget, ensuring we leverage resources responsibly and prioritize work that provides the strongest impact on your business.

  • Customer Journey Audit

  • Targeting & Segmentation

  • Brand Positioning

  • Competitive Analysis

  • Testing & Optimization

  • Measurement Strategy

Media Planning & Forecasting

We provide clarity on your growth plans, budgets, and activation channels to support aggressive targets. With our expertise in crafting compelling business cases, we provide you with the tools to secure budget approval by providing a strong rationale along with projections.

Designing the Perfect Path for Media Success: Media planning is more than just assigning spend to various channels; it's a holistic strategy.  We tailor your perfect media mix for each pivotal stage – from Awareness, Consideration, Conversion, and Loyalty. Our intentional investments prioritize the touchpoints that matter most.

Tailoring Strategies for Your Ideal Audience Segments: We dive deep into understanding your audience and their nuanced needs. We uncover what truly resonates with your customers to ensure that every aspect of your media strategy speaks directly to them, creating a connection that goes beyond a simple transaction.

  • Assigning value to engagements

  • Growth scenario modeling

  • Prioritizing ICPs and messaging

  • Allocating dollars to most impactful channels

Implementation Oversight

Strategic Leadership and Team Management: In the final stretch, we provide more than just plans; we offer implementation oversight. From operations to mentorship and leadership, we manage your team or oversee your agency to ensure the strategies we've crafted are seamlessly executed, bringing your growth vision to fruition.

  • Paid Media

  • SEO

  • Email Marketing

  • CRO and LP Testing

  • Website Development

  • Social Strategy

Meet Joanna

Joanna is the founder and primary consultant at The Rexford Group. She is a seasoned digital marketing professional with over 25 years of hands-on experience. Her passion lies in energizing businesses for growth and working with clients to make smarter marketing investments. Whether it's assembling a team of individual experts or collaborating with client resources and/or other agencies, her customized strategies are based on each client’s unique goals, budget, and resources.

For smaller clients, she may step into the role of an outsourced CMO or team lead, concentrating on strategy while guiding your internal (or external) resources to execute. For larger clients, she and her team offer strategy and management, bringing in the specialists required for implementation.

Joanna typically works with clients that have strong growth trajectories and are ready to elevate their sales and marketing initiatives to the next level. Her diverse experience spans various industries, including B2B SaaS, B2C lead generation, retail, health and wellness, and real estate development.

She understands the challenges her clients face daily and can swiftly grasp their unique business needs to address them. Her client management approach relies on her strength in communication and unwavering accountability.

Joanna holds an MBA from USC's Marshall School of Business and live in Los Angeles. Beyond her professional pursuits, she finds joy in coaching entrepreneurs, speaking Spanish, traveling and spending time in nature.

Brands we’ve worked with…

For B2B clients, we understand success is not measured solely by leads but by the customer journey that follows.

Growth marketing is not just about casting a wide net and generating leads; it's about targeting the right prospects and nurturing them throughout the entire sales cycle. This means that marketing and sales must work together in order to maximize engagement throughout the pipeline, and we help facilitate that collaboration. We integrate insights from digital marketing with invaluable CRM data managed by your dedicated sales team. This fusion of data empowers us to closely track the effectiveness of your marketing investments, providing the insights needed to steer your future decisions and investments towards sustainable growth.

To us, growth marketing is not just about casting a wide net; it's about identifying the right audience, channel and message to maximize engagement and sales. We use a robust data-driven  test / learn / adapt methodology by  closely tracking and optimizing the effectiveness of your marketing investments. We identify the insights that best steer your business decisions towards sustainable growth.

Throughout the pipeline, and we help facilitate that collaboration. We integrate insights from digital marketing with invaluable CRM data managed by your dedicated sales team. This fusion of data empowers us to closely track the effectiveness of your marketing investments, providing the insights needed to steer your future decisions and investments towards sustainable growth.

  • Paul Wescott Senior Vice President, L2-Data

    “Anyone looking to turn up their sales and marketing efforts should speak to Joanna. For the past two years, Joanna has been a phenomenal partner by redesigning our website along with proposing and executing content, digital marketing, and social media strategies. Her commitment to understanding our products, staying within budget and being metrics-driven means we are wasting less and growing more. Grateful to have Joanna and her team at our side ensuring we’re maximizing every opportunity.”

  • Carol Wick CEO, Sharity Inc.

    “I started using The Rexford group after a prospect told me they couldn’t tell what services I provided by looking at my website. Since making the switch, my company’s lead generation has grown so much that I can hardly keep up with the proposals. The passion, creativity and know-how come through in every interaction. I can’t recommend The Rexford group enough.”

  • Kelly Helthal, VP Digital Marketing, Men’s Wearhouse

    “Joanna is a smart, skilled marketing professional, organized, and hyper-focused on the success of her clients. The most unique skill that Joanna has, on top of her extraordinary marketing skills, is her interpersonal skills. She fit right in with our team at the onset of our relationship, she was a natural extension of our group. Our team felt as if she’d been working with them for years after only a few weeks of working together. This is an invaluable trait and one that I constantly search for in future partnerships.”

  • Tucker Willsie Co-Founder, JuryMapping

    “We worked with the Rexford Group over the last year to create a new website and update our overall marketing strategy. Joanna has a wide range of expertise and a great team of experts she leveraged to address every aspect of marketing and web development that we wanted to consider. We couldn’t be more pleased with the results.”

The true worth of a strategy lies in the precision of its measurement.

We firmly believe that strategy is only as valuable as the reliability of the measurement that accompanies it. In a business landscape where every dollar counts, its critical to avoid the common pitfall of throwing money away on efforts that cannot be tracked. We help you build reliable data tracking and analytics infrastructures, giving you the tools to make informed investment decisions and measure ROI effectively.When you gain visibility into the efficacy of your strategies, your marketing transforms into a finely tuned machine optimized for performance.