Performance Worth Celebrating

Integrated marketing strategy and coaching support for growing businesses, lean teams, and evolving leaders.

A boutique model, built to flex with your needs

The Rexford Group is led by Joanna Katz, a seasoned strategist and leadership coach with over 25 years of experience helping businesses grow—and assisting leaders to grow with them.  Through hands-on marketing leadership, strategic consulting, and one-on-one coaching, we support clients navigating complexity, scaling operations, or building stronger teams. For broader engagements or multi-disciplinary needs, we tap into a trusted network of specialists and certified coaches—ensuring you get the right support at the right time without compromising quality or alignment.

Our Services

Marketing Strategy &
Specialist Support

With a network of seasoned specialists in paid media, SEO, analytics, and more, we build and activate marketing strategies that drive measurable results. We operate as a boutique agency or flexible extension of your team—providing critical support where internal marketing resources are limited.

Fractional Marketing
Services

Part-time marketing leadership for SMBs navigating hiring gaps, parental leave, or bandwidth challenges. This model provides hands-on support —especially those with B2B or lead gen models—looking to maintain momentum and strategic clarity without a full-time hire.

Leadership &
Business Coaching

One-on-one coaching for founders, solopreneurs, and emerging leaders. We blend mindset coaching with years of strategic experience to sharpen focus, improve decision-making, and strengthen leadership from the inside out.

We empower you and your business to move forward with confidence, prioritize what matters, and drive meaningful results.

Brands We’ve Worked With

Joanna Katz headshot

Meet Joanna

Joanna Katz is the founder, lead strategist, and leadership coach behind The Rexford Group. With over 25 years of experience in marketing, growth strategy, and team leadership, she partners with businesses to clarify direction, lead with confidence, and turn vision into measurable results.

Joanna has worked across B2B and B2C industries—from SaaS and digital media to wellness, nonprofit, and real estate—bringing a sharp strategic lens and a collaborative mindset to every engagement. Known for her ability to quickly grasp complex business needs, she’s helped startups scale, advised enterprise clients, and stepped in as a fractional marketing lead to guide teams through high-growth or high-change moments.

Whether building out full-funnel marketing plans, managing multi-million-dollar budgets, or coaching business owners and managers through transitions, Joanna blends clear communication, strong operational thinking, and a hands-on leadership style that energizes teams and keeps momentum moving.

In addition to her consulting practice, Joanna is a business and leadership development coach trained through the Institute for Professional Excellence in Coaching (iPEC). She integrates iPEC’s Core Energy Coaching™ methodology into her leadership style and client relationships—helping founders and executives not only grow their businesses, but grow as leaders. Her coaching practice blends strategic support with mindset awareness to help entrepreneurs navigate growth, uncertainty, and meaningful transitions.

Joanna holds an MBA from USC’s Marshall School of Business and a BA from UC Santa Barbara. Based in Los Angeles, she’s happiest near the ocean, exploring new cities, or collaborating with ambitious entrepreneurs and mission-driven teams.

📌 MBA – USC Marshall School of Business
📌 BA – UC Santa Barbara
📌 iPEC Certified Coach-in-Training
📌 Based in Los Angeles

Take it from them…

  • Paul Wescott Senior Vice President, L2-Data

    “Anyone looking to turn up their sales and marketing efforts should speak to Joanna. For the past two years, Joanna has been a phenomenal partner by redesigning our website along with proposing and executing content, digital marketing, and social media strategies. Her commitment to understanding our products, staying within budget and being metrics-driven means we are wasting less and growing more. Grateful to have Joanna and her team at our side ensuring we’re maximizing every opportunity.”

  • Carol Wick CEO, Sharity Inc.

    “I started using The Rexford group after a prospect told me they couldn’t tell what services I provided by looking at my website. Since making the switch, my company’s lead generation has grown so much that I can hardly keep up with the proposals. The passion, creativity and know-how come through in every interaction. I can’t recommend The Rexford group enough.”

  • Kelly Helthal, VP Digital Marketing, Men’s Wearhouse

    “Joanna is a smart, skilled marketing professional, organized, and hyper-focused on the success of her clients. The most unique skill that Joanna has, on top of her extraordinary marketing skills, is her interpersonal skills. She fit right in with our team at the onset of our relationship, she was a natural extension of our group. Our team felt as if she’d been working with them for years after only a few weeks of working together. This is an invaluable trait and one that I constantly search for in future partnerships.”

  • Tucker Willsie Co-Founder, JuryMapping

    “We worked with the Rexford Group over the last year to create a new website and update our overall marketing strategy. Joanna has a wide range of expertise and a great team of experts she leveraged to address every aspect of marketing and web development that we wanted to consider. We couldn’t be more pleased with the results.”