Fractional Marketing Services
Support for startups, SMBs, and scaling teams that need to keep momentum moving.
Hands on Marketing When You Need it Most
For companies in transition or growth, I step in as your embedded marketing lead—providing strategic oversight, managing internal and external teams, and ensuring your plans get executed with clarity and precision. Whether you’re covering a parental leave, pre-hiring for a full-time role, or scaling without internal bandwidth, I bring structure, leadership, and accountability to keep your momentum strong.
When a Full-Time Hire Isn’t the Right Move (Yet)
Fractional leadership gives you senior-level expertise without the overhead.
📌 Interim support during hiring freezes or transitions
📌 Strategic leadership without committing to a full-time CMO
📌 Oversight for vendors, teams, or complex initiatives
📌 Coverage for parental leave or temporary absences
📌 Unifying strategy across fast-growing teams
Key Areas of Focus
We step in as your embedded marketing lead —setting goals and aligning priorities to move forward.
Define and refine marketing strategy
Set goals, priorities, and roadmaps
Align efforts with business growth objectives
Facilitate collaboration across departments
Strategic Leadership
We bring structure and clarity to team operations, resourcing, and external partnerships.
Assess resources
Fill capability gaps through hiring or contracting
Clarify roles and responsibilities to reduce friction
Establish workflows and process improvements
Guide, coach, and elevate team performance
Team Leadership
Execution, Management & Optimization
We ensure that strategy turns into action—managing execution and staying close to results.
Manage internal teams and agency partners
Guide campaign development and rollouts
Oversee reporting and KPI tracking
Ensure accountability across initiatives
We manage your digital agency relationships focusing on alignment, accountability, and impact.
Agency selection, onboarding, and performance
Define scope, deliverables, and KPIs
Monitor performance and optimize output
Facilitate calls and collaboration
Identify gaps or redundancies in external support